Demand Generation Manager

Location: US Hybrid

Type: Full-time | Enterprise Cybersecurity | Build and Run the Marketing Engine from Scratch

ISARA is an innovative leader in quantum-safe cryptography, helping enterprises and governments define their crypto risk before quantum computing renders current encryption obsolete.

The market is moving quickly. Organizations are beginning to understand the risk, regulators are paying attention, and the window for leadership is now. ISARA has a first-mover advantage in this space and intends to capitalize on it.

We are hiring our first dedicated marketing operator to build and run the go-to-market engine that turns that advantage into awareness, marketing pipeline, and enterprise adoption. The opportunity is exciting: building out the marketing program from it’s early stages.

This role is about creating and harvesting demand with best-in-class execution, speed, and ownership.

You will be the primary marketing operator initially, working closely with the executive team, and marketing advisors. The high-level marketing strategy is taking shape. Your job is to execute it quickly, measure results, and continuously improve the system.

About the Role

We need someone who moves fast, produces content quickly, launches campaigns with an eye for detail, and measures performance while also thinking strategically:

The marketing strategy focuses on 3 core pillars:

●      Inbound and content marketing to educate the market on quantum risk and drive organic demand inbound to the website

●      PR and brand awareness to establish ISARA as the authority in quantum readiness and capitalize on our first mover advantage

●      Field marketing to support industry conferences and executive-level engagement, specifically enabling Sales to generate opportunities and drive them to close

This role owns marketing execution end-to-end. From content generation to campaign launch to performance monitoring and optimization. You will work directly with the executive team, sales leadership, and advisors to ensure marketing programs consistently generate qualified marketing pipeline and enterprise engagement.

What You’ll Own

The Marketing Engine and Pipeline Goals

Build and run ISARA’s marketing engine from the ground up, with a focus on generating consistent marketing pipeline. This includes building systems that drive inbound traffic, convert visitors to leads, and move prospects into the enterprise sales funnel.

Establish benchmarks and reporting for blog performance, content engagement, inbound conversion, and marketing-generated pipeline.

Content and Inbound Demand

Create and maintain a steady cadence of content that drives inbound interest. This includes blog posts, landing pages, technical explainers, thought leadership articles, and social media content in all media forms for distribution.

Content should target key topics at the top, middle, and bottom of funnel strategically.

Social Distribution

Operate ISARA’s social presence, particularly LinkedIn, which is the primary channel for reaching enterprise security leaders.

This includes publishing thought leadership posts, promoting content, and amplifying company announcements.

You will collaborate with our internal design resource to produce visual assets that support these campaigns.

SEO / GEO and Organic Growth

Execute a search strategy that ensures ISARA content appears in both traditional search results and emerging AI-driven discovery environments.

Build and optimize blog content around high-value keywords and continuously monitor organic performance.

PR and Brand Awareness

Support PR initiatives, announcements, and industry visibility efforts that position ISARA as a leader in quantum-safe cybersecurity in partnership with a PR resource.

Field Marketing

Support ISARA’s presence at key cybersecurity conferences and industry events with messaging, content, and campaign support.

Marketing Ops and Performance

Build the operational infrastructure required to track marketing activity, measure performance, and improve pipeline generation over time.

Launch programs quickly, monitor results, and double down on what works.

Tools and Tactics You Should Already Be Comfortable Using

This role requires someone who is comfortable operating the tools and executing the work themselves across domains.

Marketing Automation and CRM

●      HubSpot for marketing automation, lead capture, nurture flows, and campaign tracking

●      HubSpot reporting for funnel analytics and marketing pipeline measurement

Prospecting and Data Platforms- Enable BDR/Sales

●      ZoomInfo for enterprise contact and account data

●      Tools (to be determined) for lead identification, nurturing, and prospecting via outbound and primarily, inbound

●      LinkedIn Sales Navigator for account targeting and executive outreach

Content Creation and Distribution

●      LinkedIn company page management and thought leadership distribution

●      Blog writing and publishing for technical and enterprise audiences

●      Collaboration with internal design resources for campaign assets

●      Canva for quick graphics and social visuals

●      Basic video or visual content creation when needed

SEO / GEO and Content Optimization

●      SurferSEO, SEMrush, or similar tools for keyword research and content optimization

●      SEO-optimized blog writing and on-page optimization

●      AI-assisted content workflows for scaling output with tools such as Jasper

Outbound and Campaign Execution

●      Email outreach campaigns to fill attendance at executive dinners, webinars, and events

●      Account-based marketing programs targeting enterprise security leaders

●      LinkedIn campaign execution and promotion

Website and Conversion Optimization

●      Landing page creation and optimization

●      Content publishing and website updates

●      Conversion tracking and funnel optimization

You should be comfortable launching campaigns, publishing content, and analyzing performance yourself.

Who You Are

●      5+ years of experience in B2B cybersecurity, infrastructure software, or deep-tech marketing

●      Comfortable marketing complex technical products to enterprise buyers

●      Extremely hands-on and capable of executing across multiple marketing channels

●      Strong experience with SEO, content marketing, digital campaigns, and marketing automation platforms

●      Experienced with modern marketing tools such as HubSpot, SurferSEO, SEMrush, ZoomInfo, Jasper, Apollo, Clay, and Canva

●      Strong operational mindset with experience tracking marketing pipeline and campaign performance

●      Comfortable working directly with founders, advisors, and sales leadership

●      Thrive in environments that require speed, ownership, and urgency

Why Join ISARA

●      Help define the market for quantum readiness, one of the most important transitions in cybersecurity

●      Join a company with real first-mover advantage in a rapidly emerging category

●      Work directly with the executive team and experienced advisors

●      Build the marketing engine that drives enterprise adoption

Complete salary, benefits